We love investment funds

Targeted fund marketing

Open-end and closed funds, ETFs and other financial products: We have more than a decade of experience in this field. Developing targeted positioning, formulating pointed core messages, creating campaigns, leading events to success, realizing advertising materials of all kinds - that is our core business.

Since 1993.
Strong consulting team of 25.
Owner-managed in the AIKA-Hypernetwork.

What sets us apart from other agencies: We "speak and understand funds". We can classify your products and distribution channels, know the asset classes and strategic approaches, have an overview of the market and competitors. We know what's possible (and what's not) from a compliance perspective. And we are up to date on the latest topics - whether EU regulation or sustainability.

In short: We can transform your (english / institutional-tailored) input so that it is interesting and understandable for consultants and the end-customer market.
Read more on the systematic optimization of texts.

What is important to fund companies?

Creativity, fund-related know-how and cross-channel thinking are things we take for granted. Apart from that, there are three things that our fund customers reflect back to us again and again.

We work reliably, think along with you and also check the details. In the fund industry, the facts and figures have to be right. That's why we rely on meticulous quality control, from the first draft to the final review by specialized, external professional editors.

We are absolutely on schedule and reliable, even with tight timeframes. Our flexible and lean structure allows us to react quickly when needed: whether it's pragmatic adjustments to advertising materials or taking advantage of market opportunities.

We calculate transparently and fairly. You will always receive itemized offers with clearly differentiated services (consulting, editing, creation ...). Because we know that this is an important basis for long-term partnerships: Customers such as American Express, R+V Versicherung and Fresenius have trusted us for more than 20 years.

What are we doing specifically in the retail channel?

Bundle ESG in one place - ESG Hub. Here, advisors can find information about sustainable funds or regulation.

Work example

Corporate finance solutions. Multi-part campaign in print, banner and digital advertisement.

Work example

Consultant information for a Credit Suisse fund distributed by Deutsche Bank. Infographics with storytelling, entertaining and to the point in terms of content.

Work example

End customer approach for a special Credit Suisse fund range at Postbank. With storytelling presentation and a series of articles - pure edutainment.

Work example

Digital lead campaign. Via the channels Instagram, Facebook, Xing and LinkedIn. The challenge: turning "cold" traffic into real prospects.

Work example

360° campaign for a new theme fund by Invesco, which focuses on AI and Big Data in its portfolio construction. Key visual, claim, web animation, elevator pitch video and print ad.

Work example

Facts become stories.
As part of its annual "At a glance" corporate campaign, the company "tells" the story behind the figures in an alternative balance sheet.

Work example

Brand campaign for CE markets
Building awareness and sharpening the brand profile in a "sea of the same" in terms of argumentation and tonality.

Work example

CE-launch of a Fixed Income Fund
A highly successful fund launch especially in the Italian market: with a storytelling campaign for a bond fund

Work example

Want to see more cross-media and digital campaigns?

Check further examples